Developed a minimal, glossy, product-first aesthetic using blush tones, swatch-focused visuals, and real-lip textures. Copy was clean, benefit-led, and emotionally anchored (SPF, Non-Sticky, Hydrating).
Designed the feed to include shade education, real-wear demonstrations, and lifestyle-driven storytelling, helping the audience see RIELLE as part of their daily routine.
Delivered ad creatives that combined bold product visibility, crisp performance claims, and aesthetic consistency tailored for Meta platforms.
Supported Shopify setup, provided visual guidance for combo layouts, and facilitated integrations including Shiprocket and Razorpay to ensure launch readiness.
