Built multiple ad funnels across Meta & Google, refining creatives and budgets weekly.
Return on Ad Spend (ROAS) improved from 0.04 to 1.04 in just 2 weeks through strategic testing and Stock Keeping Unit (SKU)-led targeting.
Click-Through Rates (CTRs) on Meta campaigns scaled 5%+, with over 49,000 sessions driven in 6 weeks.
Conceptualized and edited product-first UGC reels, emphasizing ease, nutrition, and flavor.
Static and video ads were created for key SKUs like Tropical Mix & Aamras, customized by platform (mobile-led).
Refined grid to balance education, trust, and product visibility.
Highlighted creator testimonials, mom-led reels, and clear visual packaging showcase.
Supported Shopify setup, provided visual guidance for combo layouts, and facilitated integrations including Shiprocket and Razorpay to ensure launch readiness.
